I had created a severe bottleneck, waiting for editions to arrive hoping for read-online links.Ī nightmare system that’s difficult to scale and ultimately broken to outsource.ģ. This led me down a road of subscribing to 100’s of publications just to capture 1 edition each. Especially for newsletter-first publications, the ones I wanted to feature. I built a brilliant system to capture newsletter screenshots from a preview URL, but I discovered preview URLs are scarce if you are not subscribed. This is exactly what I’d want when discovering newsletters:Īfter hitting dips several times questioning point #1 I hired a friend to help speed up publishing by writing reviews and adding screenshots. My goal for the Newsletter Discovery section was to position myself against the other discovery websites with an uncluttered newsletter profile design, clear CTA buttons, unique written overview (good for SEO too) and a transparent preview of the actual newsletter. You cannot outsource without good data to input Some are brilliant but the majority are rants within a niche and somehow I became a part of promoting this. Substack has really helped people share their voice but I feel they are facilitating a noisier inbox.ĩ/10 Email Love newsletter submissions were Substack publications wanting help with distribution. Substack has really blurred these two and I personally feel the exclusively (read delight) of an email newsletter is diluted when it is blogged first and shared on social media for anyone to read. Only after a couple of years confusing the two, I realized the real value of email newsletters was in the latter and the type I was now after curating. A good reference to a newsletter-first newsletter is Trends.vc by Dru Riley: These are often personal digests or curated newsletters. Newsletter-first newsletters – the full content is exclusive to newsletter subscribers and only readable via inbox.A good reference to a website-first newsletter is Arch Daily: These newsletters often contain snippets of longer pieces, where you click to read more. Website-first newsletters – the content is published first online, then delivered to inboxes to subscribers wanting to be notified of the latest content.This sounds so obvious but trust me, after inspecting 1000’s of “newsletters”, it was a huge breakthrough to discover there are actually two different types: ![]() Blogs and Newsletters are merging and it’s confusing Here are 4 takeaways that ultimately led to me moving on:ġ. This post-mortem debrief really helps me document and learn from the failed experiment but I’m hoping there is something in here to save you time on a related project. The Newsletter Discovery section was launched in 2019 and was received well: ![]() ![]() I’ve removed the entire Newsletter Discovery section on Email Love and refunded all the publications that paid to be there.Īfter hundreds of hours (and $) trying to get this right, I came to the reality Newsletter Discovery is a problem I’m no longer passionate about solving in my life.įor some background context the dream was to connect someone with a newly found hobby/career with a professional within the niche, delivering exclusive content via email newsletter.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |